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Building a Strong Employer Brand to Attract Top Candidates

Uncover 5 high-impact strategies for building a top-of-mind employer brand and hiring top performers. Discover how to build an effective EVP, highlight culture, use social media, and drive growth.

SD

Sujan Dahal

July 3, 2024•3 min read
Employer brand
Employer Value Proposition (EVP)
Company culture
Social media hiring

Building a Strong Employer Brand to Attract Top Candidates

By- Sujan Dahal

A powerful employer brand is your secret ace in the war for talent. It's not only about getting candidates—it's about getting the right candidates who share your values and vision. The following are 5 high-tech ways to develop an employer brand that will differentiate

1. Develop a Strong Employer Value Proposition (EVP)

Your EVP is the pulse of your employer brand. It's the distinctive promise you're making to employees about what they'll get from working for you.

How to Win It:

  • Emphasize standout advantages such as career growth, flexibility, or innovation.

  • Match your EVP to what employees really care about—listen to their voices!

  • Weave your EVP throughout all your hiring channels.

Pro Tip: A strong EVP can reduce turnover by 69% and attract 50% higher-quality candidates.

2. Showcase Real Company Culture

Job candidates want to get to know the real you, not a scripted, generic you. Authenticity fosters trust and connection.

How to Do It:

  • Share raw employee stories, day-in-a-life videos, and behind-the-scenes photos.

  • Highlight diversity, inclusion, and collaboration.

  • Leverage Instagram and TikTok for interactive, visually-oriented storytelling.

Pro Tip: Highly culturally aligned companies experience a 33% increase in employee retention.

3. Leverage Social Media Strategically

Social media is not only for marketing—it's a recruitment force to be reckoned with. Leverage it to promote your employer brand and attract top talent.

Best Practices:

  • Share job postings, team wins, and company success stories on a regular basis.

  • Utilize special hashtags such as #LifeAt[YourCompany] and #NowHiring to maximize visibility.

  • Interact with candidates by answering messages and responses in a timely manner.

Pro Tip: 79% of job seekers use social media while job hunting—get your brand noticed.

4. Emphasize Career Progression and Growth

Great applicants don't apply for work—they seek a career. Make them understand how to advance and move ahead in your company.

How to Stand Out:

  • Emphasize training classes, mentoring schemes, and achievement stories.

  • Show specific career pathway possibilities on advertisements and job interviews.

  • Provide certification, courses, or reimbursement to support advancement.

Pro Tip: 94% of employees indicate they'd remain at an organization for longer if it invested in their development.

5. Foster Trust through Feedback and Transparency

Establishing trust is the foundation of a healthy employer brand. Be open, listen to your employees, and act upon their feedback.

How to Establish Trust:

  • Invite employees to provide genuine feedback on sites such as Glassdoor and LinkedIn.

  • Share both compliment and constructive criticism publicly in a bid to demonstrate authenticity.

  • Take action on feedback to show your commitment to ongoing improvement.

Pro Tip: High-trust companies have 50% more engaged employees and 74% less stress.

Conclusion

Building a strong employer brand isn’t a one-time effort—it’s an ongoing commitment to showcasing your values, culture, and dedication to employees. By crafting a compelling EVP, highlighting authentic culture, leveraging social media, prioritizing career growth, and building trust, you’ll attract top candidates who are excited to join your team and contribute to your success.

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Written by

Sujan Dahal

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